| Stakeholder Group | Role in Project | Influence | Impact | Priority |
|---|---|---|---|---|
| Engineering Team | Implement and deploy simplified onboarding flow for A/B test | High | High | High |
| Design Team | Provide updated UX/UI for simplified flow | Medium | High | High |
| Compliance & Legal | Ensure regulatory alignment for BNPL onboarding | High | High | High |
| Marketing Team | Communicate updated onboarding to users in test group | Medium | Medium | Medium |
| Data Analytics Team | Track A/B test performance, measure KPIs | Medium | High | High |
| Customer Support | Handle potential user issues/questions during onboarding test | Low | Medium | Medium |
| Stakeholder Group | Objective |
|---|---|
| Engineering Team | Align on technical scope, timelines, and ensure smooth deployment of test |
| Design Team | Ensure usability and consistency of onboarding experience |
| Compliance & Legal | Secure approval for regulatory requirements before launch |
| Marketing Team | Align messaging for test group and avoid user confusion |
| Data Analytics Team | Provide accurate and timely reporting on test performance |
| Customer Support | Be prepared with FAQs and escalation paths for test users |