RICE Template for Fintech BNPL Feature Prioritization

In-App BNPL Education Tooltips has the highest score (4800), suggesting it's the best candidate to prioritize. It combines significant reach (affecting 16,000 BNPL users quarterly), medium-high impact on building trust and reducing drop-offs (potentially boosting adoption by 10-15%), high confidence from simple UI tweaks and prior user feedback, and low effort (quick content updates).
Automated Repayment Reminders ranks next (3600), valuable for reducing missed payments with high reach, high impact (lowering churn by 10-15%), medium confidence from small-scale tests, and moderate effort (backend integration).
BNPL Usage Dashboard (2666.67) and Gamified Repayment Rewards (1593.75) are viable mid-tier options, enhancing engagement but requiring more effort or lower confidence due to untested gamification.
Flexible Payment Rescheduling (1225) and Personalized Installment Plans (1200) rank lower, likely due to higher effort (AI development, regulatory checks) and moderate confidence (uncertain user adoption), making them suitable for later prioritization after core trust-builders