✏️ Basic Information
| App Name |
FinFlex (Fintech app with integrated BNPL) |
| Target Audience |
Young adults aged 25-35 with variable income, frequent online shoppers seeking flexible payments without credit debt. |
| Core Features |
Buy Now Pay Later (BNPL) installments, AI credit scoring, seamless checkout integration, repayment dashboard, and auto-reminders. |
| Market Position |
Niche fintech player focused on interest-free, user-friendly micro-lending to boost e-commerce affordability and loyalty. |
⚠️ Problem Analysis
Daily Active Users (DAU): 100,000 users/day (BNPL-specific: ~20,000 engagements/day post-launch).
Churn Rate: 35% monthly churn (users drop off after first use due to repayment concerns).
Key User Feedback Points:
- Difficult to track installments and understand late fees.
- Approval process feels opaque, leading to distrust in credit scoring.
- Lack of personalized reminders causes missed payments and frustration.
- Limited integration with shopping habits reduces repeat usage.
- Overwhelming notifications perceived as spammy.
Major Drop-off Points:
- After initial approval but before confirming first purchase (e.g., hesitation on terms).
- During repayment phase, especially after first installment (forgetfulness or budget shifts).
- Post-purchase if no value-add like rewards or upsell prompts.
- At onboarding when users don't see immediate BNPL benefits.
- If app crashes or slows during high-traffic checkout.